LinkedIn Carousel Ads.
This month LinkedIn is catching up with the other top social media platforms when it announced LinkedIn Carousel Ads for Sponsored Content. It’s a new way to tell your brand story and interact with your target audience on LinkedIn. This offering allows you to add texture to your stories by featuring multiple visuals that people can horizontally swipe through while on the LinkedIn feed.
In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience. Getting your brand to stand out amid the noise is a challenge, but these connections can create more memorable experiences and keep your brand top of mind.