LinkedIn Carousel Ads.
This month LinkedIn is catching up with the other top social media platforms when it announced LinkedIn Carousel Ads for Sponsored Content. It’s a new way to tell your brand story and interact with your target audience on LinkedIn. This offering allows you to add texture to your stories by featuring multiple visuals that people can horizontally swipe through while on the LinkedIn feed.
In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience. Getting your brand to stand out amid the noise is a challenge, but these connections can create more memorable experiences and keep your brand top of mind.
Native carousel ads are the next step in the continued evolution of LinkedIn Sponsored Content to help you humanize your B2B marketing efforts and foster a deeper connection with your audience. Since launching our beta, over 300 advertisers, like Hewlett-Packard Enterprise, RBC, and Volvo Canada, have used carousel ads to create fun and informative campaigns to tell stories about their company, products and services, industry, and more. Seventy-five percent of beta advertisers said they will use carousel ads in their next Sponsored Content campaign, largely due to seeing increased engagement and click-through rates.
Are you looking for more information? Get in touch with one of the team
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